Today is all about aesthetics! The first part of this topic is concerned specifically with the books, the second with our blogs. Here are some guiding questions to get you started!
The Books: How often do you judge a book by its cover? How often are you surprised by what you find? Do you strategize and make sure every book in your series has the same cover design (as far as you are able to) and type? How important is it for the visual art on the outside of the book to match or coordinate with the literature art on the inside?
The Blog: As a book blogger, in whatever form that takes, branding is important. Your colors, your fonts, your style of review, all of these things come together to make the "brand" of your blog - something that makes your reviews and posts and websites, all your various content, immediately recognizable to the people looking for you. What do you do to create a brand on your site? Do you think about these things?
I totally dig covers - it's always been a big draw to me. I won't buy a book that sounds bad just because of its cover, but it definitely draws me in to read the synopsis.
I do prefer when series have the same cover design. It bugs me otherwise. Frankly, so many series have stunning sets and then are redone horribly.
The content of the book can speak for itself - the outside is a pretty incentive, but it does not factor into the overall enjoyment of the story when it's done.
As for the blog question, yes, I think about all of that - I overthink it probably. I love the small details, design, changing colors and themes, getting away from cookie cutter types of design. My site's certainly not perfect in its design, but I have a lot of fun toying with it. I don't think I have a "brand", but I like to think my website stands out in some aspects with its look.