I discovered Jordan Castillo Price's creative writing through her PsyCop series and have been curious on reading of her stuff even since. In 'The Persistence of Memory', Daniel operates a run-down false memory stimulator facility called Adventuretech. Daniel runs into a mysterious man while running some of the mnem's, and the two eventually figure out what is real and what isn't between them. Kind-of. Meanwhile Daniel has to deal with breaking bad news to his father every day because his life has been ruined by a false memory permanence.
The world-building is both far reaching and creative. I definitely haven't read something like this before - but I will say I was confused for at least half of it. There's made up tech stuff involved with the memory/dreams, and this takes up a large portion of the book. There's not much devoted to the romance angle really, other than a potent moment at the end, but the author introduced an unusual Autistic character as a love interest, which I give kudos to.
I liked Daniel and the writing, although the story didn't grab me much yet. The mnem stuff is artistic but it's not something I find fascinating. It took up more of the book than plot development for the main characters, but they seem come through real and interesting enough. I'll read the next book eventually, that has even higher ratings.
"The mall at Christmastime was not for the faint of heart."